Small batch. Handmade. Unreasonably fresh.

Simon formulates and makes every product himself in our London studio. There's no factory, no outsourcing, no corner-cutting.

This means we can do things big brands can't — like making our Vitamin C serum fresh every Wednesday so it reaches your skin at peak potency. Or formulating our Sulphur & Lactic Acid Mask with a 3-step exfoliation process that uses sulfur, lactic acid, and pineapple enzymes together, because the right combination of ingredients will always outperform a single "hero" active on its own.

We think of our products as recipes rather than formulas. A great recipe doesn't just throw one ingredient at you — it layers flavours so the whole is greater than the sum of its parts. Our skincare works the same way: every ingredient has a job, and they're chosen to work together.